Airbnb Guests Prefer Saunas
Why a Sauna Is the New Hot Tub in Minnesota
If you’re an Airbnb host in Minnesota, you’re probably well aware of the appeal of those snow-draped forests, charming lakeside cabins, and snug retreats. But imagine if there was one simple upgrade that could elevate your listing from just a “nice place to stay” to an unforgettable “must-experience getaway”? Airbnb with sauna: the wellness feature your guests will absolutely love—and it’s turning out to be even more popular than a hot tub!
A Culture Fit That Feels Like Home
Health Visitors Are Making Different Plans
Minnesota is more than just a state; it’s a place steeped in rich Nordic and Finnish traditions. It’s one of the rare spots in the U.S. where saunas are not just a luxury but a part of everyday life. Many locals have fond memories of growing up with saunas, and it’s clear that visitors are starting to embrace this cozy custom too. When travelers spot “sauna” on a list of amenities, it promises a truly Minnesotan experience—especially during those chilly winter months.
A Tradition of Mobility and Health
For a long time, hot tubs have been the go-to choice for short-term rental hosts, but they come with their fair share of challenges—think high maintenance, constant chemical balancing, and a bit of risk. Saunas, however, offer a different experience:
|
Feature |
Hot Tub |
BW Sauna |
|
Maintenance |
High |
Low |
|
Chemicals |
Required |
None |
|
Winter Durability |
Limited |
Excellent |
|
Health Benefits |
Moderate |
Proven |
|
Guest Experience |
Common |
Unique & Memorable |
Not to mention that nothing beats the smell of cedar and the feeling of water turning into steam on hot stone.
Wellness Travelers Are Booking Differently
It seems like more and more travelers are opting for stays that focus on wellness—especially among millennials and Gen Z. Airbnb has even pointed out a noticeable increase in “experience-first” bookings, with saunas becoming a hot item on wishlists throughout the Midwest. A stationary sauna represents something purposeful, soothing, and definitely Instagram-worthy. This trend translates to more bookings, elevated nightly rates, and glowing reviews.
A stationary sauna is an Instagram-worthy source of relaxation. This trend translates into more bookings for your property, higher room rates, and positive reviews.
Are you ready to expand?
At BW Sauna, we pride ourselves on creating beautiful stationary saunas that complement your Airbnb property—whether you’re located south of Rochester or near the Twin Cities. Imagine listing your Airbnb with sauna and attracting travelers seeking relaxation and luxury. Contact us today to transform your Airbnb into something unique!
