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About BW

More than just sauna
We built a dream.

BW Core Values

A legacy of craftsmanship & excellence.

In an industry where anyone and everyone seems to be building saunas to make a quick buck, we’ve stepped aside to invest solely in crafting the best-quality saunas money can buy.

Passion

We’re second-generation craftsmen with a genuine passion for sauna.

Creativity

We consider every detail, blending engineering with artistry.

Intentionality

Purposeful design means every choice has meaning and function.

Grounded

It's not just about looks and status. We build saunas meant to serve you practically.

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Who Are We?

BW Sauna Co. is a custom sauna company founded by Jayson (owner), who has been in the home building space for years, gathering a reputation of excellence and quality customer service. 

Why Saunas?

Saunas were founded around community and bringing people together. Jayson saw that much of the sauna industry was far out of reach for the everyday Joe. The saunas that were, were flimsy. We set out to change that.    

Our Building Philosophy

Integrity in everything we do.

A humble confidence that produces genuine excellence.

Adventure to step out and push ourselves to build the very best we can.

Why Does it Matter?

When you work with BW Sauna Co. You get the highest personal customer experience.

We’ve built saunas for people across the nation, and right here in our backyard. 

Three values

One
Vision

Sauna with Purpose.

We believe in leaning into the hard parts of life. The uncomfortable seasons and the moments that reveal who we are. Sauna isn’t just about heat; it’s about discipline, reset, and recovery. It’s about stepping away from screens and noise to rediscover ourselves and establish clarity we can use to build a better tomorrow. Silence has a way of bringing out what actually matters in our lives. From day one, we’ve built saunas that invite you into that moment again and again. Because comfort won’t make you stronger. But heat will.

Confidently American Made

While many brands chase trends and mimic Scandinavian aesthetics, we take a different path. Our saunas are built with intention, grounded in American ingenuity, and crafted by people who care about the work, not the label. We respect tradition, but we’re not here to imitate it. Every sauna we build reflects the values we live by: honesty, durability, and substance over style. We use local materials, engineer every detail to fit its unique environment, and build for real people who want something that lasts. No gimmicks. No borrowed culture. Just real sauna made right here, with pride.

No filters. No performance. Just presence.

BW doesn’t care what you believe, what you look like, or what side you’re on. That all falls away when you enter a sauna. They’ve been a shared experience cultures and eras. Common ground. We could sit in a sauna with a stranger from 2,000 years ago and share the same breath, the same stillness, the same human experience. We believe a sauna is the place where opinions take a backseat and presence takes the lead. It’s not about what you post. It’s about how you feel when you step out.

CUSTOM SAUNAS STARTED WITH AN IDEA

Striving To Climb Every Mountain We Can Find

BW’s Founder Jayson Stolp grew up in Northern Minnesota where the active outdoor lifestyle finds its way into every home. From the sandy beaches of the south shore of Superior, to the long winding paths of the north country trail. Finding his passion in construction and fine craftsmanship he got inspired to bring this skill set to crafting custom saunas that truly represent American made.
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VALUES CENTERED AROUND QUALITY

What If, Quality Saunas Could Be For Everyone

“I’d say, BW’s mission is to bring the sauna experience to the people who build the cities we live in. Sauna’s shouldn’t just be for the multi million dollar mansions.”

Custom saunas should be something every day families can afford. Sauna can be a cornerstone of our peace of mind, health and rejuvenation. That’s why our saunas are made for the same communities that build them. It represents the meaningful craftsmanship that Northern Minnesota is known for.

Saunas Starts With The Right People Who Share The Right Values

Bringing hard work and a humbly confident mindset to every project. Jayson Stolp found a passion in building Saunas and seeing the joy it brings the community. BW Sauna’s are built based on the well founded reputation of his experience in construction. Customer service means truly caring and hearing out customer needs and being willing to go the extra mile. Not just shutting the door when it gets busy. We care, we work hard and our reputation can be heard from anyone of our partners.

We dare you to dream, share your ideas, your what if’s and we’ll work to find a grounded path there.

Download Your BW 2025 Catalog

When you start exploring what a custom sauna could look like, you might already have that exact idea in mind: that perfect finish with a wide panorama window. Or something more true to its history, humbly nestled in the lakeside corner. Either way, we hope this catalog offers inspiration for your journey.

Custom Sauna Interior Hunting 8x8 Sauna

A mobile sauna is a portable structure that meets all the characteristics and requirements for traditional stationary saunas but does not require significant foundation work for its installation.

For more information on this issue, please see “Why Own a Mobile Sauna in Minnesota.”

Portable saunas are generally safe when used according to the manufacturer’s instructions. Ensure proper ventilation, avoid prolonged sessions, and stay hydrated to maximize safety and benefits. Always consult with a healthcare provider if you have any health concerns.

For more information on this issue, please see “How safe are portable saunas.“

Yes, portable saunas have the same health benefits as traditional saunas, including improved circulation, detoxification, and relaxation.

For more information on this issue, please see “The health benefits of owning your own backyard sauna.“

You should sit in a portable sauna for approximately 15-20 minutes per session. It is most common to take 3 sessions with increasing heat and humidity each time. Always listen to your body and stay hydrated.

For more information on this issue, please see “How to use a traditional finnish sauna.“

Regular maintenance includes cleaning the interior, checking and cleaning the heater, and ensuring proper ventilation. It’s also important to inspect and treat the wood exterior to protect against the elements.

For more information on this issue, please see “How to take care of your outdoor custom sauna maintenance tips.”

Mobile saunas usually do not use a lot of electricity. Most models consume between 500 to 1500 watts, similar to many household appliances, and are designed to be energy-efficient.

For more information on this issue, please see “How much electricity do portable saunas really use.“

You can use a portable sauna 3-4 times per week, for beginners – once a week. However, it’s important to listen to your body and adjust the frequency based on your personal comfort and health. Always consult with a healthcare provider for personalized advice.

For more information on this issue, please see “How often should you visit the home sauna?“.

BW Custom Sauna Stories

We’ve built some amazing sauna projects for some amazing people in great locations. Here are some of our most inspiring stories and showcase projects. 

Download Your BW 2025 Catalog

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