A Journey Through Global Sauna Traditions: Japan

Japan’s Sauna Boom Not a Trend. A Cultural Realignment. Japan has become one of the world’s most active sauna markets, and the data makes that concrete. According to surveys by the Japan Sauna Business Cooperative, commercial sauna facility visits increased by approximately 30% between 2019 and 2022. An estimated 13 million Japanese adults use saunas […]